Henrik is a Swedish film director that pretty much grew up with a camera in hand, capturing the life around him. After his family and friends had enough of him pestering and featuring them in his films, he went on to direct music videos and award-winning short movies where the subjects were more comfortable. Schooled in film theory and craft in both Gothenburg and Stockholm, Henrik soon ventured into advertising and quickly rose to direct commercials both in Sweden and abroad – keeping his background in short films always noticeable in his work.
No matter the subject, his films have that unique feeling that connects with the audience and either make you smile or cry. As a storyteller, he loves to bring the audience on a dramatic journey where the acting is precise, genuine and handled with a sensitive touch. Henrik also loves to add a “larger than life” tone to his work and include a comical twist in the end. The end result always radiate joy, charm and wit and with characters that you love and care about.
Henrik has done commercials for clients like Volvo, Volkswagen, Burger King, Canon, Grolsch and the Swedish amusement park Gröna Lund which he won a Brass Ring Award for in 2014.